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How to Use QR Codes to Create Touchless Menus June 18,2020

With the new health code requirements stating that electronic menus can be used to an alternative to single-use menus, we’ve received some questions on how to create and use QR codes to share your menus with your guests as a touchless experience.  You can create and share QR codes at no cost in a few simple steps – shown below.  However, if you would like to gather analytics or data around the use of your QR codes, check with your current POS provider as a lot of them have this as an option and can help.

 

What Is a QR Code?

QR codes, short for "quick response" codes, are square-shaped black-and-white symbols that people can scan using a smartphone to learn more about a product.

Basically, a QR code works in the same way as a barcode at the supermarket. When your smartphone scans the code of black squares and dots, it translates that information into a link that leads to something recognizable — like a PDF of a restaurant menu.

 

How a QR Codes Works for Menus:

  1. Restaurants create a QR code and display it in their establishment at multiple places. 

  2. Customers use their standard smartphone camera app (or download Google lens or another app in your smartphone store) to scan the QR Code and access the menu on their phones. (No shutter button, just hold over and the device will recognize the code and direct to URL.)

Why? 

QR codes are touchless plus easy to create, print, and share.

 

How To Create QR Code Menus:

  1. Make sure your menu is online or upload it to a unique URL on your website.

  2. Choose a QR code generator (or see if your POS or kiosk already has capability tied in and can set this up for you). Free options:

  1. Paste URL for the menu into generator (using dynamic updates, if asked).

  2. Print, promote, publish this unique QR code for guest use. 

 

Tips & Tricks

  1. Use Multiple Menus - upload all of your menus (Happy Hour, Wine List, etc.) to different URLs and use one for each.

  2. Update Dynamically -  Change your menu on the URL, keep the QR code. QR codes are dynamic and will update based on the content you change on your website. Keep the same URL for the corresponding menu page online.

  3. Make User Friendly - Explain “how-to” along with the code. If there’s only one code printed on the table, advise that they scan the code and text the URL of the menu to other guests at the table.

 

If you don’t want to go it alone, check out the directory of resources on our website for companies that may be of help. Click here.


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