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From our partners at See Deep

When you need to find a new restaurant, repair shop, or really anything, what do you do first? You go online, view their Google Business Profile, and read the reviews that people have written. When your potential customers go online, the first thing they’re going to see is your profile and those reviews. It doesn’t matter what type of business you have – B2B, B2C, brick-and-mortar – your online reputation will be the difference between success and failure and how consumers choose to engage with a new brand.

The good news is that there really is an amazing opportunity for businesses to showcase themselves online. If you’re running your business the right way, treating your customers well, and being a kind, responsible member of your community, you’re generally going to get great reviews. There are also some common sense ways to help manage your reputation online.

Here’s a presentation from See Deep founder Jack Roldan on why your business’s online reputation matters and how you can manage it to your advantage.